Staying on top of current best practices and industry trends is difficult and time-consuming. Email Transmit strategic and planning services provide you with relevant, usable information to assist you with email marketing campaign planning, optimization and analysis.
We’ll work with you to develop email marketing strategy and best practices, setup ongoing benchmarking and develop recommendations based on research and experience. We want you to get the most value out of your email marketing campaigns and the highest return on your investment.
Audit and Optimization
Email Transmit will review your current campaigns, data collection, data management, content, creative, campaign results and more to help determine if your campaigns are effective and helping you meet your business objectives.
Campaign Planning
Putting together a long-term plan is imperative for future success. Email Transmit can assist you in developing a marketing calendar, creating messages for all portions of your campaign and help you set up your campaigns to achieve maximum results.
Email Testing
Creative, copy, subject line and thorough email testing and optimization are key to more successful email campaigns. We work with clients to implement and measure email marketing tests, and use the results to build more successful emails and improve conversion.
Customer Engagement
We work closely with clients to plan and implement client engagement initiatives, from incentive emails to “frequent flyer” programs to polls and surveys. Once campaigns are delivered we focus on results, looking at open rates, forwards and conversions to measure engagement and ROI.
Campaign Analysis and Recommendations
For those who don’t need a full audit, Email Transmit can review your current campaigns and results to help you pinpoint weaknesses and identify areas of strength. We’ll then provide recommendations on how to maximize campaign performance to deliver measurable business results.
Ready to learn more about Email Transmit’s Strategy and Planning Services? Give us a call at 646-797-4349 or drop us a line via our contact form.
