Mass Transmit is working with the Wharton School to develop email marketing and social media strategy and produce powerful, measurable email communications. We're currently working with many groups, including Alumni Affairs, External Affairs, Wharton San Francisco, Global Alumni Forums, The Lauder Institute, Stewardship, Events, The Wharton Fund and Wharton Magazine.

We developed and implemented a plan for integrating social media with email communications, and we build email vehicles that integrate video, social media, Twitter contests, customized content, the Wharton School and University of Pennsylvania outreach and database segmenting. We are also working with the Wharton communications team to realign and redesign email creative for the magazine and other email vehicles, and work closely with the Dean's office to craft and deliver instant emails, most recently an email outreach about the crisis in Haiti.

EXAMPLE EMAILS:

• The Wharton School: Alumni Magazine
• The Wharton Fund: The Campaign for Wharton
• The Wharton School: Dean Letter
• Wharton Stewardship: Campaign for Wharton
• Wharton Stewardship: Campaign for Wharton Annual Report

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