Heineken USA, home to the Heineken, Amstel Light, Star Brand Imports, DosXX and Tecate brands, has found Email Transmit to be an important part of their direct-to-consumer communications. Faced with the challenge of marketing various brand messages, promotions and sweepstakes, Heineken USA has utilized Email Transmit to deliver these promotional email campaigns and push traffic to the various brand web sites.

“Heineken USA has found Email Transmit to be a very important tool in our marketing communications,” says Sam Mentesana, Director of Content Management. “We collect opt-in data, for consumers who are 21 and older, through our web sites directly into Email Transmit, and use those addresses for our email campaigns. The promotions and sweepstakes delivered by Email Transmit have provided us with an inexpensive format for staying in touch with our subscribers, who take action on our message. This all generates traffic back to our web sites and produces incremental opt-in registrations. We've run several very successful online sweepstakes and have averaged about a 250% increase in our opt-in databases yearly since first using Email Transmit, mostly due to the success of our email marketing.”

EXAMPLE EMAILS:

Heineken

• Amstel Light: Dam Good Bier
• Heineken Light: Share the Good Email
• Dos XX: Most Interesting Man Assistant Search
• Heineken: Keep on Giving

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