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Success Story MetLife Mass Transmit regularly produces business-to-business email communications that include newsletters, memos, press releases and other corporate information. Delivered to MetLife agents and brokers, the emails are vital to MetLife’s internal communication process.

Welcome New Clients Kobalt Music Group (London, UK) Media Rights Capital (Beverly Hills, CA) Photograds.com (Charlotte, NC) CompTIA (Chicago, IL) AFCO (New York, NY)

Contact Us Email Transmit Charlotte 8701 Mallard Creek Rd. Charlotte, NC 28262 P: 704-248-8817 Email Transmit New York 453 W. 17th St. 4th Floor New York, NY 10011 P: 646-797-4349

Partnering Email and Search Marketing

Any business using both search and email marketing should be synchronizing efforts to maximize the value of their campaigns. Web users who search are typically looking for information, so leverage the opportunity provided by search click-throughs to get new visitors to opt-in to your email lists.

Step 1:

Craft your search creative to let users know that there will be information and benefits when they click through.

Continue to read next steps >

Did You Know?

Tuesday is biggest email day for retailers

RetailEmail.Blogspot mined data collected on 104 major online retailers during a 26-week period (Dec. 30, 2006, through June 29, 2007) to determine the most popular days of the week to send emails. Tuesday was retailers' favorite day to email, followed by Thursday, Monday, Friday, Wednesday, Sunday and Saturday. While 33% of retailers email on Tuesdays, only 8% sent emails on Saturdays.

Looking at general market statistics on open rates and click-throughs, it seems that retailers may be missing an opportunity on Wednesday. According to eROI's "Email Marketing Statistics by Day and Time" study for the second quarter of 2007, the best days for opens are Wednesday, followed by Monday and Thursday, Tuesday and Friday, Sunday, and then Saturday. While 27% of email is opened on Wednesday, only 12% is opened on Saturday.

(Source: Email Insider)

Trends & Statistics

• Email produced the highest response rates (4.09%) for those companies whose primary objective was to generate leads. - DMA "2007 Response Rate Trends Report" (2007)
• Email is delivering sales at an average cost per order of less than $7, compared to $71.89 for banner ads, $26.75 for paid search and $17.47 for affiliate programs. - Shop.org, State of Retailing Online 2007 report (Sept. 2007)

IDEAS FOR YOUR BUSINESS

Peersuasion Peer Panel - Online Focus Groups

Peer Panels are a great way to gather valuable feedback from the most influential members of your database. Use Peer Panels to survey users and extract their insights to help you determine the best direction for your products and services.

Learn more about Peersuasion at www.peersuasion.com or Contact Us today to discuss creating custom referral programs for your business.