Info Center Articles 9 Tips for Writing Great Emails Creating Successful Landing Pages Email Frequency: How Often Should You Send?

Success Story Kimberly-Clark Email Transmit works with Kimberly-Clark to design and deliver targeted B-to-B email communications to media contacts.

Welcome New Clients Henry Schein (Melville, NY) Plum TV (New York, NY) CNA HealthPro (Chicago, IL) Loews Regency Hotel (New York, NY) Value Added Resources (Lake Forest, IL)

Contact Us Email Transmit 400 Lafayette Street 5th Floor New York, NY 10003 P:646.354.2960 F:646.354.2969

9 Tips for Writing Great Emails

The success of your email marketing campaign relies heavily on the effectiveness of your email copy. Writing effective copy does not require great literary skill, but it does require understanding your audience and providing them with incentive to act on your message.

When writing your email campaigns, consider these tips to improve your copy:

1. Write the Call to Action first and then write the rest of the email copy. You need to know your goal so you can communicate it to your recipients.
2. Keep it Simple. Emails need to be easily understood. If someone doesn't "get" your email message in the first 2 or 3 seconds, you're not going to be successful. Have one or two goals only. Don't overcomplicate your message.

Read Tips 3-9 in the Email Transmit Info Center.

Did You Know?

Online advertising and marketing growth…

Spending on online advertising and marketing will grow 17.9% this year, dwarfing the projected 5.8% growth in overall U.S. offline spending.

(Source: Outsell Inc. 1/2007)

Trends & Statistics

• JupiterResearch finds targeted e-mail marketing campaigns can generate nine times more revenue than broadcast mailings.
• Doubleclick reports that 90% of users will use email to engage in and determine the value of a relationship with a company.

BUSINESS TIP: CREATE LANDING PAGES

Landing Pages

In many campaigns, marketers do not think beyond their email message. It is common practice to link to an existing page on your site rather than one specifically created to achieve your goals. Even if you have a logical destination, a landing page designed specifically for your campaign will help increase your conversion rates.

Why Use Landing Pages?

• Achieve your goals through a consistent message
• Continue the theme of your communication
• Provide a direct path to your goal or objective
• Track user activity

Learn how to Create Successful Landing Pages or Contact Us today to discuss adding landing pages to your marketing efforts!