EMAIL TRANSMIT NEWS Mass Transmit announces its acceptance as a Platinum Member of the Email Experience Council (EEC). Mass Transmit, a leading online marketing agency, is proud to become a member of the eec. Through membership, Mass Transmit will continue to collaborate with the leading experts in the email marketing industry. Learn more about the Email Experience Council.

Success Story Bookburger Bookburger is a book blog focused on young adult writers and readers. Email Transmit allows the popular blog to build a subscriber base, send email newsletters and announcements, and spread the word about their great content..

Welcome New Clients Korey Kay & Partners (New York, NY) Pinnacle Yachts (River Forest, IL) Magknit.com (New York, NY) Accent Marketing (Jeffersonville, IN) Inside Your Chicago (Chicago, IL)

Contact Us Email Transmit 400 Lafayette Street 5th Floor New York, NY 10003 P:646.354.2960 F:646.354.2969

Creating a Successful Welcome Message

In most cases, the Welcome Message is the first email your subscriber receives from your organization... so it's essential to maximize the value of this communication! Use the Welcome Message email to immediately kick-start your marketing relationship. Several items should be included in all welcome messages. Many of these are common sense or best practices, so check these off your list first:

1. A thank you or welcome statement
2. The benefits of receiving your communications
3. How often you plan to send messages
4. A link to your web site
5. A reminder that they can unsubscribe or edit their personal profile at any time
6. One or more ways to contact your business
7. A link to your privacy policy

Read More: Creating A Successful Welcome Message

Did You Know?

Email Marketing Significantly Lifts Brand Awareness

In a study of 100,000 direct emails sent as part of individual campaigns on behalf of consumer brands, MediaPost found that email marketing can lift brand awareness by as much as 58 percent or more. In one example, for a credit card company, email lifted intent to apply for that credit card by 66 percent or more.

(Source: MediaPost 9/2006)

Trends & Statistics

The Direct Marketing Association released its latest Power of Direct economic-impact study last week, and the figures surrounding email were quite amazing. The ROI for e-mail marketing was $57.25 for every dollar spent. The ROI of all non-e-mail-related online marketing was $22.52, less than half. And yet marketers only spent around $300 million on e-mail marketing efforts, compared to $12 billion for non-e-mail-related marketing--$12 billion to get a return that is less than half of what can be achieved in e-mail.

BUSINESS TIP: MICROSITES, MAJOR RESULTS

A microsite is a supplemental web site focused on niche content. Many companies use microsites to promote a particular product or service or to provide information on something that is not relevant as part of their main web site.

Why Use Microsites?

• To provide detailed information on one aspect or component of your business
• As part of a targeted campaign
• To provide additional exposure by allowing visitors to link directly to your niche content
• To showcase time-sensitive information, products, services, events or promotions
• To create specific keyword-laden content that may achieve superior search engine rankings

Learn more about Email Transmit's search engine marketing services. Contact Us today!