Info Center Articles The 4 Elements of Successful Email 10 Best-Practice Email Marketing Techniques Tips for Successful Email Marketing

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Developing an Email Marketing Plan

Whether you?re just getting started in email marketing or have been sending campaigns for years, establishing an Email Marketing Plan will help you define and achieve your success.

Here?s a list of what you should include in your Email Marketing Plan.

1. Goals/Objectives
What is the ultimate goal for your email campaigns? Is it online sales? New business leads? Brand awareness? The very first thing to do is define the objective of your campaign.

2. Target Audience
Do you need to send to everyone in your database, or would it make more sense to target a specific portion of a list? Determine the best recipients for the message you want to convey, and then prepare your communication to speak directly to that audience.

Read More: Developing an Email Marketing Plan 3-10

Did You Know?

Broadband use is now the majority

Nearly three-quarters of U.S. Internet-connected households access the Internet via a broadband connection according to Nielsen//NetRatings. Now, more than 102 million households connect to the Internet at faster speeds than dial-up.

Trends & Statistics

• A study on subject lines showed that subject lines with zero to 49 characters experienced open rates 12.5% higher than subject lines with 50 characters or more. Additionally, click-through rates on the zero-to-49 set were 75 percent higher than the 50-character plus group.
  
  So keep you subject lines below 50 characters for the best results!

Business Tip: Search Engine Marketing

Search Engine Marketing (SEM) Paid Placements

There may not be a better form of advertising online or offline. Search engines allow you to display an ad after someone searches on a keyword or phrase that matches your business keywords or phrases. You can promote your business after someone has expressed interest in what you offer!

To take advantage of search engine marketing, you need a company with SEM experience. Mass Transmit can help you attract targeted visitors to your site and maximize your search engine marketing investment.

Learn more about Email Transmit's search engine marketing services. Contact Us today!