Info Center Articles Email Frequency: How Often Should You Send? Designing Great Emails – 11 Tips Permission Now Required

Success Story John Allan's John Allan's is a men's grooming club in New York City. John Allan's uses Email Transmit to communicate with its member database.

Welcome New Clients Stamen Design (San Francisco, CA) Columbia University Film Division (New York, NY) John Sibbald Associates (Fairfield, CT) KPS Group (Atlanta, GA)

Contact Us Email Transmit 400 Lafayette Street 5th Floor New York, NY 10003 P:646.354.2960 F:646.354.2969

THE 4 ELEMENTS OF SUCCESSFUL EMAILS

Did your email campaign not receive the results you expected? Did you chalk it up to "that's just the way email works?" If so, you may not be considering the source of the issue. The success or failure of many email campaigns can be determined by several basic factors... all of which you can control.

1. The Offer
What are you giving to your reader when you send them your email? What do you expect in return? Is your offer strong enough that the recipient will give you what you want?

Put yourself in your recipients' shoes. Would you act upon your offer? Is your offer unique? Sometimes a simple change to an offer can make a big difference. For example, free shipping almost always out-performs "save 5%" or even "save 10%" offers, even though shipping is often less then 5% of the total cost of the order. But customers respond better to "free" then to "save".

Sometimes an even more simple change can make the sale. Why offer 10% and be ordinary? Offer 11% off and be unique. People will pay attention to 11% off. It's all about the offer.

Read More: The 4 Elements of Successful Emails — Elements 2-4

Did You Know?

Household Income plays role in online product research

A recent Burst Media survey found more than half (57.1%) of respondents to a survey of more than 3,700 web users age 18 and older, say the Internet is their primary source for information about products or services they might purchase.

Use of the Internet to gather product information rises dramatically as household income (HHI) increases - going from one-half (50.6%) of respondents reporting HHI less than $35,000 to fully two-thirds (69.2%) of respondents reporting HHI of $75,000 or more.

Trends & Statistics

• HTML has nearly universal adoption among consumers: A Jupiter Research consumer survey found just 3% receive only text email.
• 60% of online consumers regularly use two or more email accounts.

BUSINESS TIP: TAKE ADVANTAGE OF ONLINE SURVEYS

Online surveys are a great tool that businesses can use to their advantage. Surveys can help you learn more about your audience, provide information for segmentation, and help complete your subscribers' user profiles.

Use Email Transmit to deliver an email with a link to your survey, and then capture the survey information back to each recipient's user profile. Then use the captured information to create personalized emails based on the interests and responses users have submitted.

Learn more about Email Transmit's online survey services. Contact Us today!