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Success Story Carolina Panthers Fan Club The NFL's Carolina Panthers use Email Transmit to manage the Fan Club opt-in process and to communicate weekly with the Panther's Pride Fan Club members.

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Designing Great Emails — 11 Tips

Most companies send frequent email campaigns, but many don't consider their design and layout in terms of how recipients actually receive their message. Most recipients view their email in software that has preview panes, and most people do not see the entire email upon first glance. Additionally, email software may turn off images and disable links by default, thereby creating a very non-compelling email from a visual perspective.

Some tips for designing a great email:

1. Use Images to Enhance, not Deliver

Much of the latest email software does NOT show images in the default view. Recipients must actively elect to "View Images". Therefore, you cannot rely on images to deliver your email message. Use descriptive text to get your message or offer across, and support this copy with relevant imagery. Never use images for important content like headlines, links and calls to action. And if you do use images, use ALT text to provide descriptive text for those who cannot see the graphics.

Read More: Designing Great Emails — Tips 2-11

Did You Know?

Online Research drives Offline Sales

The "Post-Holiday Online Shopping Study," sponsored by iProspect and conducted by JupiterResearch, finds 47 percent of Internet users who reported researching products online during the 2005 holiday season bought those products at a physical store, by phone, or through some other offline channel.

63 percent of respondents said they researched products at online merchant sites, and 62 percent of Internet shoppers used general search engines (such as Google and Yahoo!) to research products online.

Trends & Statistics

• According to GartnerG2, email campaigns cost an average of $5 - $7 per thousand compared to $500 - $700 to reach the same number of people through traditional direct mail.
• JupiterResearch finds targeted e-mail marketing campaigns can generate 9 times more revenue than traditional direct mail.

Marketing Ideas for your Business

Email Event Marketing

Managing events using email marketing is a smart choice. Event planners know that email is fast, affordable and provides the data and tracking required for successful event marketing.

By sending email invitations, managing the RSVP process online and communicating with attendees by email before and after the event, email provides the power, speed and flexibility to help your organization create memorable events.

Learn more about Email Transmit's event marketing services. Contact Us today!