We work closely with clients to ensure email marketing success and bring new features and applications into your online marketing deployment and measurement. Our professional marketing experts are committed to helping you achieve the best results for your business.

Our extended capabilities in email marketing range from strategy and benchmarking to tracking enhancements to extended functionalities, like polls and surveys.

We also have the ability to provide additional solutions that extend beyond the email. These extended capabilities include:

• Strategy, analysis and recommendations
• Integration with third-party marketing database and Web analytics programs
• Dynamic content to personalize emails
• Conversion tracking to measure effectiveness
• Segmentation of lists and email offers
• Polls and surveys
• Event marketing
• Sweepstakes, advergames and promotions
• Landing pages and microsites
• Word of mouth marketing

By integrating these features into your email marketing, you can improve your email campaigns with features that other services can’t offer. Email Transmit can pre-populate your recipients’ information into a poll, survey, web form, or microsite. And, data can be collected from these services to expand your recipients’ profiles.

For example:

• Add conversion tracking to email transmissions to gauge how many recipients take action as a result of receiving your email.
• Segment recipient lists to ensure that users receive targeted emails relevant to their geography, demographics or behaviors. Strategic segmentation builds high-value individual lifecycle online marketing programs.
• Run a poll in an email to learn more about your subscribers. Use that data to target subscribers with specific interests in future email campaigns.
• Conduct a survey to get detailed information about your subscribers. Match the survey data with your subscriber data to get very detailed results.
• Handle your next event via email: Send an announcement with a call to action to RSVP online. Then send follow-up messages with event details to registrants.
• Market your sweepstakes or promotion via email. Link to a custom sweepstakes web site and offer forwarding capabilities to allow your recipients to spread the news.
• Link users to a custom microsite to explain your message or offer in more detail. Your email should be short and to the point, with a link to a microsite that provides in-depth about your product or service.

Extended Capabilities services are priced on a per-project basis. Contact us at 646-797-4349 or info@emailtransmit.com to find out how you can use Email Transmits Extended Capabilities to improve your email campaigns.