Heineken USA
Heineken USA, home to the Heineken, Amstel Light, Star Brand Imports, DosXX and Tecate brands, has found Email Transmit to be an important part of their direct-to-consumer communications. Faced with the challenge of marketing various brand messages, promotions and sweepstakes, Heineken USA has utilized Email Transmit to deliver these promotional email campaigns and push traffic to the various brand web sites.
“Heineken USA has found Email Transmit to be a very important tool in our marketing communications,” says Sam Mentesana, Director of Content Management. “We collect opt-in data, for consumers who are 21 and older, through our web sites directly into Email Transmit, and use those addresses for our email campaigns. The promotions and sweepstakes delivered by Email Transmit have provided us with an inexpensive format for staying in touch with our subscribers, who take action on our message. This all generates traffic back to our web sites and produces incremental opt-in registrations. We've run several very successful online sweepstakes and have averaged about a 250% increase in our opt-in databases yearly since first using Email Transmit, mostly due to the success of our email marketing.”
OPT-IN FORMS:
Note: you will go through an age verification before being taken to the Opt-in form.
Amstel Light:
http://amstellight.com/other/signup.php
Dos XX:
http://www.dosxx.com
* Click XX Membership after age verification
Star Brand Imports:
http://starbrandimports.com/signup.php
EXAMPLE EMAILS:
Amstel Light
Heineken