Garden & Gun
Email Transmit powers targeted weekly emails for lifestyle publication Garden & Gun. The targeted email application employs the Email Transmit marketing database, integrates the magazine's content management system (CMS) and maps user attributes to deliver targeted, relevant emails.
Garden & Gun readers and Web site visitors sign up for weekly newsletters and provide personal data such as lifestyle and recreational interests and Zip code. That user data provides the backbone of a targeted news update and marketing system that delivers editorial and marketing content tailored to the userŐs geographic and behavioral attributes. The result is an email distribution platform that is easy for the magazine to employ and provides recipients with relevant news and advertising.
Each newsletter is short, targeted and visually engaging, featuring one editorial element combined with appropriate advertising and related links. Readers receive relevant, bite-sized emails, and marketers get access to highly segmented recipient lists.
Sign up for the Garden & Gun Newsletter: http://gardenandgun.com/signup